Where do I stand as a photographer working for free?

Imagine you’re a creative business. Along comes a brand or influencer requesting freebies in exhange for the promise of ‘exposure’. This is the scenario that played out recently between a former soap actress, her party planners, and a Yorkshire bakery.

The baker declined. All hell broke loose online.

I’ve put a lot of thought into this. In the above case, my response might have been: “Ma’am, the only exposure I know is the amount of light that hits the sensor.”